Vertical Video Lead/Social Media Editor, CNBC October 2023 – present
- Lead CNBC’s vertical video effort across all social platforms with an emphasis on TikTok but including Instagram, Facebook, LinkedIn, X, Threads, and Bluesky.
- Grew TikTok following by over 116% to over 1 million followers, making it the largest business news account on the platform while increasing video views and engagement.
- Generated over 267 million TikTok views for CNBC since January 2024.
- Manage a direct report providing guidance for story ideas, social strategy and career development.
- Edit social videos on a daily basis using Adobe Premiere on a variety of topics including breaking news, press conferences, long-form video cutdowns and social originals.
- Collaborate with anchors, reporters, and producers to turn their work into videos for social media, emphasizing best practices for scripting and filming.
Social Media Editor, CNBC Make It July 2022 – October 2023 - Executed social editorial strategy across Facebook, Instagram, Twitter and TikTok.
- Created brand-aligned franchises and video series that generated millions of views on social.
- Tracked social analytics and identified trends for further engagement.
- Delivered weekly, monthly and quarterly analytics to key stakeholders.
Social Media Editor, Grow (CNBC + Acorns) July 2019 – July 2022
- Managed social media pages for Grow, the personal finance website produced by the partnership between CNBC and Acorns, including Facebook, LinkedIn and Twitter.
- Increased monthly unique visitors from organic social by 341% year-over-year under my management.
- Wrote articles for the website that were often generated by content on social media.
Social Media Producer, Fox Business September 2017 – July 2019
• Produced shareable content including editing video, sourcing photos, and creating graphics.
• Live tweeted presidential speeches, press conferences and breaking news moments.
• Traveled to events including the Berkshire Hathaway Annual Shareholders Meeting in Omaha
Associate Producer, Fox News June 2012 – September 2017
• Produced and edited hundreds of video packages on a variety of news and entertainment topics.
• Booked guest segments including pre-interviewing guests and coordinating travel.
Production Assistant, Fox News August 2007 – May 2012 - Coordinated all video and graphic elements in the show’s rundown under tight deadlines.
- Communicated regularly with producers during breaking news, turning footage quickly and accurately.
SKILLS: Adobe Photoshop, Adobe Premiere, Adobe Illustrator, Final Cut Pro 7, DSLR Camera, iNews, WildMoka, True Anthem, Google Analytics, Facebook Analytics
EDUCATION: Arena Academy Campaign Catalyst participant 2026, Seton Hall University, Magna Cum Laude, BA in Communications, May 2007
